BREAK THE CHAIN CAMPAIGN BREAK THE CHAIN CAMPAIGN BREAK THE CHAIN CAMPAIGN BREAK THE CHAIN CAMPAIGN BREAK THE CHAIN CAMPAIGN BREAK THE CHAIN CAMPAIGN BREAK THE CHAIN CAMPAIGN BREAK THE CHAIN CAMPAIGN BREAK THE CHAIN CAMPAIGN BREAK THE CHAIN CAMPAIGN BREAK THE CHAIN CAMPAIGN BREAK THE CHAIN CAMPAIGN BREAK THE CHAIN CAMPAIGN BREAK THE CHAIN CAMPAIGN BREAK THE CHAIN CAMPAIGN BREAK THE CHAIN CAMPAIGN BREAK THE CHAIN CAMPAIGN BREAK THE CHAIN CAMPAIGN BREAK THE CHAIN CAMPAIGN BREAK THE CHAIN CAMPAIGN
The Korean text conveys the idea of working together to break a cycle. Instead of giving a consequential message, I wanted deliver hopeful and optimistic message to my audience.
PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS PROCESS
After creating mind maps and moodboards to organize, multiple hand sketched variations were made. After picking a few, those were then converted into digital sketches and started experimentation of color scheme and typefaces.
Before making final refinements, the Korean header/call to action was modified because it was unsuccessful conceptually.
고립=Isolation 생존=Survival
공생=Co-exist
By visually grouping the three words together, I wanted to convey it as “being one unit” or “working as one” rather than it being separate concepts. The aspect of isolation (first keyword) implies the idea of “social distancing” and taking other precautions to prevent the spread. Secondly, the idea of survival (second keyword) is obviously to survive together so that we can all co-exist (third keyword) with one another normally again.
고립=Isolation 생존=Survival
공생=Co-exist
By visually grouping the three words together, I wanted to convey it as “being one unit” or “working as one” rather than it being separate concepts. The aspect of isolation (first keyword) implies the idea of “social distancing” and taking other precautions to prevent the spread. Secondly, the idea of survival (second keyword) is obviously to survive together so that we can all co-exist (third keyword) with one another normally again.
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